CRM: An Introduction to Customer Relationship Management Port-Harcourt

The Customer Service/Sales Profile
Managing Initial or Stand-Alone Transactions
Consider developmental roles that have the greatest impact on CRM
Installation and use of CRM+ software.
What Will Students Learn?

Module 1

The terms and benefits of CRM on a company’s bottom line
Analyze the different components of a CRM plan
Develop a checklist for readiness and success in CRM
Describe how CRM creates value for organizations and customers
Consider developmental roles that have the greatest impact on CRM
Installation and use of CRM+ software.

Module 2

The Customer Service/Sales Profile
Managing Initial or Stand-Alone Transactions
Managing for Repeat Business
Managing for Customer Advocacy
Managing and Sharing Customer Data
Managing Customer Information—Databases
Managing Relationships Through Conflict
Module 3

Relationship selling
The Customer Service/Sales Profile
Managing Initial or Stand-Alone Transactions
Consider developmental roles that have the greatest impact on CRM
Installation and use of CRM+ software.
What Topics are Covered?



* What CRM is and who it serves

* Checklist for success

* Requirement driven product selection

* Considerations in tool selection

* Strategies for customer retention

* Building the future

* Homegrown vs. application service provider

* The development team

* Evaluating and reviewing your program

Date:

Weekend: 19th and 20th December

Weekday: 30th Nov and 1st Dec

Fee: N14,999