marketing manager Lagos Mainland

Depending on budget availability and the skills of the team, you may choose to outsource certain elements of the marketing process (such as market research) or decide to do these jobs in-house. Key responsibilities of the marketing manager / director vary according to the business but can include:

Instilling a marketing led ethos throughout the business
Researching and reporting on external opportunities
Understanding current and potential customers
Managing the customer journey (customer relationship management)
Developing the marketing strategy and plan
Management of the marketing mix
Managing agencies
Measuring success
Managing budgets
Ensuring timely delivery
Writing copy
Approving images
Developing guidelines
Making customer focused decisions