Sales & Strategic Management May 7th & 8th 21st & 22nd, 2016. Lagos Mainland

Success in life is determined by calculated actions, Make yourself STAND OUT in the Nigeria labour market and Empower yourself to achieve success in your business or organizations by attending our 2days Training on Sales and Strategic marketing.

Benefits of this training
Participation in this course also entitles attendees to: having their CV inserted in the NTN Associates database and distributed to companies, organizations and head hunters, networking meetings with managers, professionals and entrepreneurs, a personalized monitoring and alerting service for the best job opportunities in Nigeria. Also, post training consulting 100% FREE with the instructor.
Day 1
Marketing Principles
• Market segmentation and target market selection
• Competitive analysis and product positioning
• Buyer Behaviour
• Assessing profitability and setting prices
• Managing channel conflict
• Communication objectives and promotion
• Integrated Marketing Plans
Customer Relationship/Sales Management
• Sales force structure and territory alignment
• Evaluating profitability and sales force performance
• Sales force compensation
• Selling via agents and channel partners
• Recruiting, Selecting, and Training the Sales Force
• Utilizing technology
• Developing an Integrated Sales Program
Day 2
Market Research
• The Process of Market Research
• Opportunity Formulation
• Sampling
• Survey Design
• Focus groups
• Data Sources and Collection
• Data Analyses
Financial Management
• Interpreting Financial Statements
• Evaluating Financial Performance Ratios
• Break-even and Contribution Analyses
• Capital Lending Decisions
• Sales Forecasting
• Time Value of Money
• Capital Budgeting
Day 3
Strategic Issues in Marketing
• Strategic Marketing Frameworks
• Marketing Strategy Simulation
• Evaluating Market Segments
• Product Portfolio Analysis
• Evaluating alternative marketing strategies
• Implementing Marketing Programs
• Digital/Social Media
Training Fee: 25,000.
Date:May 14th & 15th, 2016
Venue: 3, Faramobi Ajike Street, Off Bush Street, Anthony Village.
For More Information, Booking and Registration Call: 09092777877, 08185588772,