Digital Marketing Training - Lagos Mainland

BASIC TRAINING COURSE OUTLINE:
Objectives & Outcomes
During this interactive, intensive course, they will gain knowledge of how to build and develop a
population of followers and fans online. They will also be introduced to some of the latest
thinking and methodologies in social media marketing.
Module 1
 Current trends and methodologies in social media marketing
Establishing goals for social media marketing success
Writing for the social web
Tips for building visibility of your social networking profiles.
 How to use Facebook to promote your businesses, covering
Facebook Page customization
Running promotions that comply with Facebook guidelines
Promoting your events on Facebook
Exploring new opportunities to help your business through Facebook Places
Exploring new opportunities to support your business through the forthcoming Facebook Deals
 How to support your business goals with Twitter
Increasing awareness and visibility of your brand
Building a strategic network of influencers
Promoting your offers and growing sales of your products and services.
 Presenting a professional profile for yourself and your business on LinkedIn
How to write a professional profile
The etiquette of building your network online
Building your online visibility with strategic contacts through participating in groups
Developing your company profile on LinkedIn.
Module 2
 E-mail Marketing
Learn how to effectively build your users lists
Deliver e-mails.
Generating relevant clicks.
 YouTube Marketing for Business
 Exploring other Social Networks (Google+, Instagram, etc)
ADVANCED TRAINING COURSE OUTLINE:
Module 1
Summary of Digital Marketing for Business
Utilizing the Power of Content Marketing
Developing an effective Email Marketing/Newsletter Campaign
Developing valuable Social Media Engagement Plan
Understanding PPC/PPM/PPA and CTR
Online Advertisement (Google, Twitter, Facebook & LinkedIn, e.t.c)
Module 2
SOCIAL MEDIA ADVERTISING
Facebook Marketing for Business
Twitter Marketing for Business
LinkedIn Marketing for Business
Section 2
Mobile Marketing (Mobile App, Bulk SMS, Whatsapp Broadcast, BB Campaign)
MTN Caller Feeds
Understanding Mobile Marketing Strategy
The Power Of LinkedIn (Free LinkedIn Set-up worth $ 29.99)
Exploring Video marketing with YouTube & Photo Marketing with instagram
Brand Reputation Management & PR
Reporting your Social Media activities via Sprout Social.

Benefits for attending any of our Training…
Participation in this course also entitles attendees to: having their CV inserted in the NTN Associates database and distributed to companies, organizations and head hunters, networking meetings with managers, professionals and entrepreneurs, a personalised monitoring and alerting service for the best job opportunities in Nigeria. Also, post training consulting 100% FREE with the instructor.


June 11, 2016 @ 10:00AM - 5:00PM
June 12, 2016 @ 10:00AM - 5:00PM
June 18, 2016 @ 10:00AM - 5:00PM
June 19, 2016 @ 10:00AM - 5:00PM