Advance your career on Sales and Strategic marketing training - Lagos Mainland
Posted by Anita Wilson - Private
Lagos Mainland
Benefits of this training
Participation in this course also entitles attendees to: having their CV inserted in the NTN Associates database and distributed to companies, organizations and head hunters, networking meetings with managers, professionals and entrepreneurs, a personalized monitoring and alerting service for the best job opportunities in Nigeria. Also, post training consulting 100% FREE with the instructor.
Day 1
Marketing Principles
• Market segmentation and target market selection
• Competitive analysis and product positioning
• Buyer Behaviour
• Assessing profitability and setting prices
• Managing channel conflict
• Communication objectives and promotion
• Integrated Marketing Plans
Customer Relationship/Sales Management
• Sales force structure and territory alignment
• Evaluating profitability and sales force performance
• Sales force compensation
• Selling via agents and channel partners
• Recruiting, Selecting, and Training the Sales Force
• Utilizing technology
• Developing an Integrated Sales Program
Day 2
Market Research
• The Process of Market Research
• Opportunity Formulation
• Sampling
• Survey Design
• Focus groups
• Data Sources and Collection
• Data Analyses
Financial Management
• Interpreting Financial Statements
• Evaluating Financial Performance Ratios
• Break-even and Contribution Analyses
• Capital Lending Decisions
• Sales Forecasting
• Time Value of Money
• Capital Budgeting
Day 3
Strategic Issues in Marketing
• Strategic Marketing Frameworks
• Marketing Strategy Simulation
• Evaluating Market Segments
• Product Portfolio Analysis
• Evaluating alternative marketing strategies
• Implementing Marketing Programs
• Digital/Social Media
Training Fee: 25,000.
Date: 7th & 8th of April 2016
Venue: 3, Faramobi Ajike Street, Off Bush Street, Anthony Village.
For More Information, Booking and Registration Call: 09092777877, 08185588772,
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