Head of Marketing, Value Proposition and PR Ikeja

Head of Marketing, Value Proposition and PR
Job TypeFull Time
QualificationBA/BSc/HND
Experience 2-3 years
Location Lagos
Job FieldMedia / Advertising / Branding

Key Responsibilities
Role Purpose

Develop and manage digital marketing, creative and communications strategies and programs for the company in order to maximize web traffic and sales
Manage brand development, online and offline customer experience
Optimize reach and web traffic
Drive customer acquisition and retention initiatives, and demand generation programs
Marketing Strategy

Develop and manage an integrated marketing strategy and execution of multi-channel marketing activities to support overall customer acquisition, conversion, and retention objectives
Define marketing budget, measure and realize best ROI for the marketing campaigns that creates acquisition opportunities
Identify new markets and business opportunities and manage the penetration of these markets.
Have a fantastic understanding of the digital landscape, new technologies and different platforms.
Track and manage reporting for all web marketing activities and develop the campaign-effectiveness measures to guarantee the best ROI of marketing activities.
Manage marketing relationship with Brands and Strategic partners
Create Brand awareness

Conceptualize and deliver various avenues for marketing like digital, SEO, SEM, Social Media, outdoor, print media, analyst briefings and events.
Manage external agencies to deliver the SEO strategy, seasonal and ongoing SEM/PPC programmes in order to increase web traffic to owned site.
Maintain and grow relationships with major online advertising partners, marketing affiliates, and strategic clients
Manages the PR strategy and responsible for month on month ROI through PR led stories.
Responsible for editorial content and social media presence and coverage
Key Requirements

Must have Minimum 2-3 Years’ experience in a Brand Management, Online Marketing, Creatives or Strategic Marketing role within FMCG, Telco, Agency e.t.c
Experience in ROI based reporting for marketing campaigns
Proven Track record in delivering successful marketing campaigns